Profit
Defended
How Project-Driven Companies Kill 45-Day Lag,
Stop Profit Erosion, and Command Real-Time Cash Flow
"You're not losing money at the end of the job.
You're losing it all the way through."
Kindle available now · Paperback launches May 2 · Claim your free bonus below.
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The 9-Step Profit Defense System Infographic Package
18 practical infographics across 9 steps — the full system laid out as visual reference cards. Print them. Pin them. Share them with your PM. These are the field-ready tools that go with the book.
The 6-layer labor cost stack — base wage, labor burden, overhead burden, task-specific, shift differential, and overtime. The number every bid should start from.
How to track cost at the task level — not the job level — so you see exactly which task, which hour, and which decision caused the loss while there's still time to act.
Eliminate the three-number problem. One live cost source. One answer when someone asks how a job is tracking. Named, current, and actionable.
The constraint removal checklist that ensures work starts only when it's truly ready — eliminating idle crew cost before the first hour burns.
Name the active bottleneck, cost it per hour, and set the decision trigger. The three disciplines that prevent idle labor cascade on multi-trade jobs.
The trigger matrix that closes the gap between when cost events happen and when decisions get made — while the window is still open and the cost is still recoverable.
Live margin versus budget by task and by week — the early warning system that catches a 3% variance in week 2, before it becomes an 8% loss at close-out.
The billing readiness and receivables visibility framework — so you know the size of your cost-to-cash gap in real time, not at month-end when payroll is already stressed.
The 10-minute weekly cadence that closes the system: pull live cost, flag variance, name root cause, take one action, document and adjust. The loop that defends margin permanently.
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- 18 Profit Defense System infographic PDFs
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What You'll Find in Every Chapter
Not theory. Not frameworks borrowed from corporate consulting. The exact patterns that cause project companies to lose margin — and the system to stop it.
This Book Is Written for You If...
The $1M–$20M Contractor
You're running real jobs with real crews. You're winning work. But margin is inconsistent and you can't tell in real time which jobs are profitable and which are bleeding you out.
- You price jobs manually and discover the true cost after the fact
- Your accounting is a month behind by the time you can read it
- You're profitable on paper but cash is always tight
Specialty Trades & Fabrication
Electrical, mechanical, structural steel, millwork, industrial coatings — any trade where labor burden and material movement directly determine whether a job makes money.
- Labor burden varies by crew and you're not sure you're capturing it
- Material waste and over-ordering are invisible until month-end
- You have good instincts but no data to back them up in the field
Industrial Service Companies
Maintenance, inspection, remediation, field service — where jobs are dispatched fast and costs are tracked slow. The gap between execution and accounting is where margin goes to die.
- Technician costs are hard to capture in real time
- Billing lags behind completion by days or weeks
- Change orders get missed or under-billed consistently
Project-Driven Companies Growing Past $5M
You've outgrown spreadsheets and you know it. The informal systems that worked at $2M are now creating invisible losses at $8M. This book shows exactly where those losses come from.
- You're adding jobs faster than your tracking systems can handle
- Project managers don't have visibility into real-time job cost
- You're delegating but not sure if costs are being captured correctly
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